Compassionate Action


Often, when I talk about compassion, people wonder how it relates to business. Sure, the religious community understands compassion. The nonprofit community understands compassion. But, the business community? When we speak of good customer service or corporate social responsibility, we are speaking about compassionate practices that are good for business. And while that is true, there is a benefit for the company with those practices.

During the past few weeks, we have seen businesses like Dick’s Sporting Goods, REI, Walmart, Delta and Walt Disney step forward with acts of compassion. Compassion for the children who were gunned down in their schools, compassion for the parents who have lost their children to gun violence, and compassion for children in foster care who are denied a loving family because the foster parents are LGBTQ. (If you want more details, Google has the full stories😉.)

We live in a country where big business has a very loud voice. They can choose to do business as usual or they can step up and join the compassionate movement. The movement that says I recognize your pain and I will take action to try and alleviate that suffering. It is too late for so many, but early enough to prevent future suffering. 

We recognize these bold and compassionate acts. I am grateful for the leaders who stand up and make bold decisions. It may be a small step, but it is definitely in the right direction.

Leanne Rubenstein
Executive Director
Compassionate Atlanta

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Kroger Community Rewards

Did you know that you can help create a more compassionate Atlanta every time you go to the supermarket?

If you have a registered Kroger Plus Card (available for free at the Customer Service desk in every Kroger store) and a Kroger Community Rewards online account, and choose us as your designated non-profit organization, your purchases will begin earning rewards for Compassionate Atlanta within 7 to 10 business days!